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Improving the Conversion Sequence

Observations/Reflections: On Improving the Conversion Sequence
Status: Dictated but Not Reviewed
Published: 07/02/09
Written: May 2009
Dictated By: Flint McGlaughlin

The conversion sequence is actually a function of understanding the offer. We are not optimizing the product, we are optimizing the offer. As such, we are focused on two aspects: the content and the presentation.

It may be possible to devise a heuristic wherein the optimization of the content is essentially an explanation of value proposition; and then the optimization of the presentation is mitigating against three negative factors: Confusion, aggravation and anxiety.

I have a feeling that we are close to developing something far more potent than our already successful approach.

Posted by Flint McGlaughlin on July 2, 2009 9:39 AM |

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