On Conversion as the Point of the Spear

Topic:Philosophy
Posted on:Feb 13, 2019
Captured by:Flint M
Method:Dictation

Conversion is the point of the marketing spear, but it is not the entire spear.  In battle, a sharp point won't defeat even a dull spear. We are surrounded by marketers charging into battle with dull, poorly formed spears. They achieve a sort of blunt force trauma; however, it is dull, desperate work.   

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