Too many marketers focus on claims.
A claim is an offensive move that puts the prospect in a defensive posture. Excellent marketing does not put the prospect on the defense. It recruits the prospect to be a proponent, not an opponent.
On Marketing and the Importance of Fostering Claims
On Marketing and the Importance of Fostering Claims
Topic:Communication
Posted on:May 18 2015
Captured by:Jon P
Method:Dictation
