Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…

Politicians, Scientists, Pulpiteers

"If marketing is messaging an offer, then politicians, scientists,…

Profound Deeper Questions

"Deep down inside we haven't looked at our life through the right…

Customers’ Get VS Company’s Ask

"Headlines should convey the customers' 'get' before the company's…

Expert Marketer VS Expert Consumer

"The more 'expert' we become as marketers, the less expert we…

Two Most Important Words

"The two most important words in marketing are 'So What?' People…

No Expert Marketers

"There are no expert marketers, just experienced marketers and…

Doing the Right Thing

“Doing the right thing is more important than doing the thing…

Metrics Are the ‘Why So’

"We 'listen' to customer data in order to 'hear' customer…