Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…

Two Most Important Words

"The two most important words in marketing are 'So What?' People…

Doing the Right Thing

“Doing the right thing is more important than doing the thing…

Metrics Are the ‘Why So’

"We 'listen' to customer data in order to 'hear' customer…

Marketers Appeal

“Marketers appeal to the wants that the prospect wants or to the…

Clarity Trumps Persuasion

“The marketer’s art is not persuasion; it is clarity. Indeed, when…

Marketers Message

"The strength of the marketer’s message is grounded in a single…

Micro-Yes(s)

"It takes a long unbroken sequence of micro-yes(s) to achieve a…

The Essence of Marketing

“The essence of marketing is the message. And it is with this…