In this Quick Win Clinic, Flint McGlaughlin optimizes the Vestian homepage, which does many things right but, ultimately, fails to facilitate strong dialogue with customers due to its lack of a value proposition and confusing images.
The best quotes from this Quick Win Clinic:
- “The point of a web page is that it is dynamic and communicating; the person who is engaging in this page is also engaging in a mental dialogue…”
- “You have to get into the conversation and speak to them, you have to guide their thinking…”
- “Within the first few inches of my page, am I clearly giving people an ultimate reason as to why they should stop and engage with the context below?”