Quick Win Clinic - Episode 20: A Webpage is a Conversation


In this Quick Win Clinic, Flint McGlaughlin optimizes the Vestian homepage, which does many things right but, ultimately, fails to facilitate strong dialogue with customers due to its lack of a value proposition and confusing images.

The best quotes from this Quick Win Clinic:

  • “The point of a web page is that it is dynamic and communicating; the person who is engaging in this page is also engaging in a mental dialogue…”
  • “You have to get into the conversation and speak to them, you have to guide their thinking…”
  • “Within the first few inches of my page, am I clearly giving people an ultimate reason as to why they should stop and engage with the context below?”

 

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