Featured Content

The Marketer as Philosopher: by Flint McGlaughlin

"Asking 'how' leads to information; asking 'why' leads to wisdom." This is the essence of Dr. Flint McGlaughlin's book, The Marketer as Philosopher.

After twenty five years of asking "why" to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings. These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.

For more information, you can visit www.meclabs.com/mapbook

Latest Observations

On Leadership and Difference Between Solving Problems and Building People

Topic:Leadership
Posted on:May 23, 2017
Method:Dictation
Captured by:Flint M

Some leaders use their team to solve problems, but artful leaders use problems to build their team. Solving a problem is event-focused; building is process-focused. The former achieves a one-off outcome; the latter develops a recurring (and growing) capacity. 

On Leadership and the Importance of “No”

Topic:Leadership
Posted on:May 22, 2017
Method:Dictation
Captured by:Flint M

One of the primary jobs of the leader is to say “no,” and mostly to themselves. We trap ourselves with seemingly harmless commitments. Beware of parallel energy streams; six parallel streams of energy will never be as powerful as six stacked streams. Intensify, do not proliferate.

On the Danger of Technology Outpacing Humanity’s Development

Topic:Philosophy
Posted on:May 19, 2017
Method:Dictation
Captured by:Flint M

Technology is maturing at a rate faster than mankind. This leads to extreme danger. The phenomenon is like a six-year-old who discovers how to build a gun. We marvel at her ingenuity and forget the fact that now, the child is holding a loaded firearm.

On Philosophy and Possibility

Topic:Philosophy
Posted on:May 9, 2017
Method:Dictation
Captured by:Flint M

If my philosophy is grounded in the nature of uncertainty, then my spirituality is grounded in a doctrine of possibility. Hope by its very nature is the expression of possibility.

On Leadership and Mere Virtue

Topic:Leadership
Posted on:May 8, 2017
Method:Dictation
Captured by:Flint M

The artful leader must beware of trying to create a perfect set of organizational values. All calls to virtue are merely delineating lines of a greater (more beautiful) sketch. Indeed, there are no lines in a 3D life, just edges. Over-systemization moves the center from the heart to the head.

On Leadership and Focusing on the Inside Edges of Technology’s Reach

Topic:Leadership
Posted on:May 5, 2017
Method:Dictation
Captured by:Flint M

It is a mistake for most leaders to focus their energy on the outer edge of technology’s reach. In a connected world, there is rarely a new thought. The spontaneous development at the edge of technical reach clusters itself around core themes, and these themes evolve in theoria before they do in praxis. The greatest opportunity for arbitraging intellectual effort is in the second and third tiers inside the outer edge. It is here that original thinking produces the greatest impact. Elon Musk’s pursuits were successful not because they were radical in their ultimate telos, but rather because they were radical in how they executed against a telos that has been pursued by many others. Tomorrow’s most productive thinking will likely be focused at least two tiers from the edge of technology’s reach.

On Leadership and Moving from the Internal towards the External

Topic:Leadership
Posted on:May 3, 2017
Method:Dictation
Captured by:Flint M

The artful leader operates “From within,” not “For without.” In the midst of a challenge, some leaders draw their sense of peace, their center, from effective management of the external threat. This is dangerous and makes that peace contingent upon circumstances beyond your control. The artful leader draws from their internal center, from an abiding sense of peace, and uses that energy to resolve the external threat. The difference in orientation makes all the difference in execution. 

On Confusing Great Content with Great Writing

Topic:Communication
Posted on:May 2, 2017
Method:Dictation
Captured by:Flint M

Never confuse a great writer with great content. Don’t confuse celebrity and sainthood. They’re not the same in any field.

On the Difference Between Reasons and Causes

Topic:Communication
Posted on:Apr 28, 2017
Method:Dictation
Captured by:Flint M

There’s a difference in the cognitive zone between the reason and the cause.  All causes are reasons, but not all reasons are causes. Now anyone can argue by changing my meaning and saying that all reasons are causes. But I’m going to stay closer to the essence of the concept. You could say these causes lead to this conclusion, but it’s not quite the same. Causes are more about phenomenon, reasons are more about propositions.

On the Difference Between Simplicity and Ease

Topic:Leadership
Posted on:Apr 27, 2017
Method:Dictation
Captured by:Flint M

The leader must be aware of the difference between simple and easy: Easy relates to a process with a low coefficient of friction. Simple means ‘easily understandable,’ yet it is not, by definition, necessarily easy to execute. “Easy” is generally “simple,” however; “simple” is often not “easy.”