I think the value of the future tense (i.e. thinking about the future) is derived only from its impact on my present tense activity. I think that thinking about the future in a negative way impairs the present tense. As an example, consider the negative aspects of anxiety (though there can be positive aspects as well). The same can be said of the past. It can empower the present tense, or it can impair my activities in the present tense. My past failures, my past patterns, can keep me from actualizing my present-tense potential.With this preliminary conceptual framework, I'm able to reflect on the import of doctrine. Doctrine may not exist in the past or the present; it may exist in what I will call the ethereal dimension (i.e. the abstract). Until I bring doctrine from the abstract into the present, it is of little value. Doctrine must be actualized. The truth is more than an object of argument. It is meant to be lived, not proven. Proving is a means, not an end.
I have observed that men who do exploits are sometimes unreasonably focused. They are so focused that they often neglect many other vital areas in their lives. The word balance is important, but it can serve to undermine such intensity. What is the right approach? After reflection, it seems as though the best approach can be described in a paradoxical term; a balanced focus. One must balance focus with balance. This double layered truth supports itself by its own construct. A balanced focus is that focus which is as intense as possible while still maintaining the other essentials. One must focus, then, on a balanced focus.
When you are writing, the objective is more than an end. It is the sharp tool by which you carve away everything that does not belong in the text.
All of life is subject to predicate. In essence, my essence is "aming". My life is a sentence. When I die, someone finishes it with a period. I live within the terror and the beauty of the unfinished sentence. What will I say?
Unfortunately, marketers work with approximations. Underneath our stochastic sampling, and even embedded within our conversion heuristics, is an understanding that while the model seems rational, it is not. The cognitive calculus being conducted by the customer segment is always a matter of perception and not of reality. The customer is doing simple subtraction. They are subtracting total cost from total value, but they may have a completely unrealistic conception of either or both. The principle challenge of the marketer is to understand what the representative customer is truly thinking, and the representative customer is not a person, it is a composite. We are predicting the actions of a composite.
B2B marketing involves a relationship continuum. In this continuum, we move from the (1) relational, to the (2) transactional, to the (3) contractual. Each of these points represents increasing levels of commitment. An organization can use this three-part framework to map their content across the inverted funnel. Much of the loss in our sales pipeline occurs not because we asked the wrong person, but because we asked the right person at the wrong time.
One of the key insights a leader must have is in the area of compromise. A good leader compromises all day long, but there are some issues on which he should never compromise - knowing the difference requires wisdom.
The truth is where you find it. We should invest more in discovering rather than defending. We work too hard trying to prove our truth. What we are, in fact, doing is trying to prove ourselves with "our" truth. The truth does not need help - you cannot make the truth truer.
Honesty precedes humility. Striving for humility focuses your attention on yourself – the entire process becomes a self-defeating contradiction. However, the one who strives for honesty will necessarily have reason for being “humble” (the term humility needs its own definition, but that is not the point of this reflection).
Curiosity is when the audience wants to know, "What does this mean"? Suspense is when the audience wants to know, "What is going to happen"? The intensity of the second question is related to the audience's concern for the character. The more they care, the more they want to know. Curiosity may capture the audience's attention, but suspense sustains it.