Below is a collection of Dr. McGlaughlin's most recent observations (500+). Most of these observations are made throughout the course of everyday life, captured by dictation, and added to FlintsNotes.com. You can read more about the observation capture process here. The content here changes 5 days a week, so be sure to check back often. Also, feel free to leave a comment in the comments section of each observation.

On the Danger of Rebranding

You can't fix a plumbing problem by repainting the house, and you can't fix a marketing problem by rebranding the product. Never confuse art with…

On the Connection Between Brand and the Value Proposition

Brand is an impression on the mind. The value proposition is a reason in the mind (to purchase from X instead of Y). The right reason supported by the right…

On Marketing as an Expedition into the Mind

Marketing should not be a battle of opinions between marketers, but rather an expedition into the mind of prospective customers. Salesmen make claims, but…

On Conversion as the Apex Unit of Transformation

Transformation is a grand word used by everyone, but conversion is the humble precipitator of transformation. At the fundamental level, it is a stasis change…

On Marketing and Knowing What You Don’t Know

Good science can make anyone look foolish. If you are using your marketing to prove what you know, then you are consigning yourself to mediocrity. Brilliant…

On the Importance of Embarrassment

The problem with growth is that by its very nature, it creates sharp, painful contrast between "what was" and "what is"; the work/life of the past seems weak,…

A Deep Elemental Force: What (truly) is marketing?

A Deep Elemental ForceWhat (truly) is Marketing? The great words of our society have been destroyed by the power of connotation over denotation. The speed of…

My Five Greatest Mistakes as A Leader

My Five Greatest Mistakes as A Leader36 Years of Painful Data (that might help you) In my field, we often speak of "data-driven decisions." But for the…

On the True Purpose of Leadership

Leaders must make an existential choice: they can either be the “perfect” leader or a real leader, but they cannot be both. The purpose of leadership is not to…

On the Connection Between Well-being and Enduring Success

The customer's well-being is the epicenter of the company's well-being. Winning at the expense of well-being is just losing at a deeper level. 

On the Difference Between Strategy, Purpose and Passion

Strategy consumes the attention of boardrooms around the world, but under certain conditions, passion fully aligned behind purpose will trump the carefully…

On the Difference Between Doing the Right Thing and Doing the Thing Right

Doing the right thing is more important than doing the thing right. The marketer must deliver the right message to the right prospect at the right time - or it…

On the Essential Triad of Relevance, Importance, and Nature

If the message is relevant, then it concerns them. If the message is important, then it concerns them deeply. If the message is urgent, then it concerns them deeply, now.

On the Importance of Clarity

The marketer’s art is not persuasion; it is clarity. Indeed, when the marketer represents an authentic value proposition, clarity is persuasion.

On the Difference between “How Many” and “How So”

We 'listen' to customer data in order to 'hear' customer insights. Metrics are not about 'how many'; metrics are about 'why so.