Below is a collection of Dr. McGlaughlin's most recent observations (500+). Most of these observations are made throughout the course of everyday life, captured by dictation, and added to FlintsNotes.com. You can read more about the observation capture process here. The content here changes 5 days a week, so be sure to check back often. Also, feel free to leave a comment in the comments section of each observation.

On the Connection between the Value of Science and the Values of the Marketer

The marketing leader needs to place value on science, but the value of science is dependent on the values of the marketer. Marketers who do not value humility…

On Conversion as the Point of the Spear

Conversion is the point of the marketing spear, but it is not the entire spear.  In battle, a sharp point won't defeat even a dull spear. We are surrounded by…

On the Deeper Implications of Marketing

It is important for marketers to realize the deeper implications of their discipline. We are doing more than toying with some product campaign; we are working…

On the Importance of Capability and Character

In the end the decision to trust someone to perform a service for you can be summarized into two questions: “Can they?” and “will they?”  Indeed, these questions…

On the Danger of Rebranding

You can't fix a plumbing problem by repainting the house, and you can't fix a marketing problem by rebranding the product. Never confuse art with…

On the Connection Between Brand and the Value Proposition

Brand is an impression on the mind. The value proposition is a reason in the mind (to purchase from X instead of Y). The right reason supported by the right…

On Marketing as an Expedition into the Mind

Marketing should not be a battle of opinions between marketers, but rather an expedition into the mind of prospective customers. Salesmen make claims, but…

On Conversion as the Apex Unit of Transformation

Transformation is a grand word used by everyone, but conversion is the humble precipitator of transformation. At the fundamental level, it is a stasis change…

On Marketing and Knowing What You Don’t Know

Good science can make anyone look foolish. If you are using your marketing to prove what you know, then you are consigning yourself to mediocrity. Brilliant…

On the Importance of Embarrassment

The problem with growth is that by its very nature, it creates sharp, painful contrast between "what was" and "what is"; the work/life of the past seems weak,…

A Deep Elemental Force: What (truly) is marketing?

A Deep Elemental ForceWhat (truly) is Marketing? The great words of our society have been destroyed by the power of connotation over denotation. The speed of…

My Five Greatest Mistakes as A Leader

My Five Greatest Mistakes as A Leader36 Years of Painful Data (that might help you) In my field, we often speak of "data-driven decisions." But for the…

On the True Purpose of Leadership

Leaders must make an existential choice: they can either be the “perfect” leader or a real leader, but they cannot be both. The purpose of leadership is not to…

On the Connection Between Well-being and Enduring Success

The customer's well-being is the epicenter of the company's well-being. Winning at the expense of well-being is just losing at a deeper level. 

On the Difference Between Strategy, Purpose and Passion

Strategy consumes the attention of boardrooms around the world, but under certain conditions, passion fully aligned behind purpose will trump the carefully…