On Marketing Translating Science to Art

Topic:Communication
Posted on:Jul 1, 2014
Captured by:Austin M
Method:Previous Writings

The discoveries of science can never fully bridge the mystery of the human mind. We need art to discern the difference. The effective marketer converts experiments and metrics into elegant forms of communication. For the marketing organization to be truly successful, it must respect both the science and the art. Indeed, marketing translates science into art.

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