On Naming the 4 Stages of the Inverted Funnel

Topic:Communication
Posted on:Aug 27, 2012
Captured by:Austin M
Method:Dictation

I think the four stages of the inverted funnel can be best represented with these concepts:

  1. To Listen
  2. To Attract
  3. To Converse
  4. To Nurture

It is important that these are stated as actions. They are not “listening, attraction, conversion, and nurturing”. They are best conceived in active form. 

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