On the RFP as Beauty Pageant

Topic:Philosophy
Posted on:Mar 27, 2019
Captured by:Flint M
Method:Dictation

Marketing leaders and agencies, in particular,  should be aware of RFPs. Ultimately, such competitions become a "beauty pageant" gone wrong, with each vendor trying to look more attractive than the other. The effective marketer does not participate in "beauty pageants." Rather, they help the prospect fall in love.

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