Flint McGlaughlin (Value Proposition at B2B Summit)


At MarketingSherpa's 2011 B2B Summit in Boston, Dr. Flint McGlaughlin answers questions submitted by the editor of DemandGen Report on value proposition. Do you have the right value proposition? How do you discover your true value proposition and leverage its full potential? As Dr. Flint McGlaughlin explains, your value proposition is at the foundation of all your marketing efforts. This is the primary reason why your ideal prospect should buy from you rather than your competitors. Yet, many B2B marketers have never tested this crucial element of their marketing strategy; they have only assumed it, potentially building an empire on sand. To hear Flint's session on value proposition, you can attend MarketingSherpa's B2B Summit in San Francisco, Oct. 24-25. For more information: http://www.marketingsherpa.com/b2bsummit/sanfran/overview

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